The building was significantly better located, single level which helps us tremendously from an operational standpoint, and in the Arts District which felt more aligned with our vision for the experience and our company as a whole. The minute we walked into our building in the Arts District, we knew that all our building troubles had been for a reason. This left us in a scramble, but it ultimately resulted in us touring new spaces that were not on the market months earlier. A couple months into prepping that space for construction, we were informed by the building department that the building was considered demolished in the ’80s and was reconstructed without proper permitting. We knew that we didn’t want to be in a too warehouse-y part of downtown and originally we leased a building closer to the Staples center. Options were extremely limited due to our sq. When we first arrived in L.A., we knew we wanted to be in Downtown, Los Angeles. Photo: Madcap Motel Can you tell us more about the chosen location? How was it selected? What made it the perfect choice for Madcap Motel? When guests wish to leave and go back to reality, they are instructed to find door #7 where they enjoy a final performance before being ushered into our motel gift shop. Guests can explore behind any numbered motel door and interact with our portal tourists as much or as little as they desire. However, once guests are transported into Elsewhere, via wormhole travel, the experience becomes more sandbox. The experience starts off as a linear storytelling experience. Photo: Madcap Motel Will the guests have any influence on the narrative? How much agency will guests have within the story and experience? What style of immersive experience is it – linear, multi-path, sandbox? The website teases a mystery… are there puzzles that participants can solve within Madcap Motel? Between world building, story telling, production, and marketing, the team is capable of projects at any scale. For their LA venue, Elsewhere at the Madcap Motel, the team additionally employed dozens of local makers and creators during production.
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The team consists of 9 full time employees that are highly specialized in writing, marketing, design, lighting, set production, and operations. Photo: Madcap Motel Can you tell us more about the team behind the project? What are their specialties and strengths?Īfter success with her first experience Dream Machine, Paige decided that instead of hiring outside production companies she wanted to form her own team of expert writers, artists, creators and fabricators under one umbrella. Some of the rooms are more traditional motel rooms with a wacky twist, while others take motel based objects albeit supersized, cloned, or in new terrains. Each guest goes on a journey, similar to our motelier, J.P. Our first motel room, #433, comes from our guiding principle of making each room 40% interactive, 30% weird, and 30% fun. Photo: Madcap Motel With 18 different rooms to explore, can you tease some other aesthetics, themes, or surprises that guests might stumble upon? People’s everyday life tends to become Groundhog Day so we wanted to create a space where people can play and experience an escape from reality, while having this sense of nostalgia and familiarity. Part Beetlejuice, Interstellar, Big Fish.
What was your inspiration for Madcap Motel? Photo: Madcap Motel The marketing for Madcap Motel gives off a very ‘50s sci-fi vibe, which I love. Non storyline version: Madcap Motel is the culmination of our amazing team’s dedication and hard work over the past few years to build a bigger, better, and bolder entertainment experience. However, something strange has been happening inside… Guests “check in” before arriving in an alternate dimension known as: ELSEWHERE. Our experience unfolds in a once abandoned, now fully restored, 1960’s motel. Madcap Motel is an interactive entertainment venue in downtown L.A. Photo: Madcap Motel In your own words, what is Elsewhere at the Madcap Motel? In our Elsewhere at the Madcap Motel interview, we’ll find out from creator Paige Solomon what guests can look forward to when the motel officially opens on April 30th. foot motel, guests will be treated to a 4-D, multi-sensory experience unlike any other. With 18 different rooms to explore throughout the 17,000 sq. We’ve been waiting over a year for its opening, and we are very excited to finally be able to check into the Madcap Motel.
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